Deeply committed to her craft, style, and beauty.
Served on the Effie Awards jury (2022–2024), demonstrating industry recognition and expertise.
Recipient of multiple accolades,
including: Effie Awards Russia (Grand Prix),
ADCR Awards, MIXX Awards.
Visionary Creative Director, Marketing Strategist, and proven Leader with over 16 years of experience crafting innovative solutions for global brands. A disruptor of conventional thinking, specializing in building powerful, in-demand brand platforms and strategies — from core identity and positioning to distinctive visual aesthetics and communication.
Driven by a passion for challenging stereotypes and creating groundbreaking concepts that resonate with society and contribute positively to our world. Known for making brands culturally relevant and shaping their voice for the younger generation, she ensures that creative ideas not only stand out but also become part of contemporary culture.
Dedicated to projects with strong social impact and a focus on technology. Passionate about influencing brand culture development, uniting people for extraordinary and meaningful causes, and creating memorable brands. Her work often bridges the gap between business goals and cultural conversations, translating complex ideas into brand platforms that inspire loyalty, advocacy, and long-term resonance.
Visionary Creative Director, Marketing Strategist, and proven Leader with over 16 years of experience crafting innovative solutions for global brands. A disruptor of conventional thinking, specializing in building powerful, in-demand brand platforms and strategies — from core identity and positioning to distinctive visual aesthetics and communication.
Driven by a passion for challenging stereotypes and creating groundbreaking concepts that resonate with society and contribute positively to our world. Known for making brands culturally relevant and shaping their voice for the younger generation, she ensures that creative ideas not only stand out but also become part of contemporary culture.
Dedicated to projects with strong social impact and a focus on technology. Passionate about influencing brand culture development, uniting people for extraordinary and meaningful causes, and creating memorable brands. Her work often bridges the gap between business goals and cultural conversations, translating complex ideas into brand platforms that inspire loyalty, advocacy, and long-term resonance.
Experience
Chief Creative Officer,
Founding team
Help: Global Charity Platform
Jan 2024 — Present
New York, United States
We are a startup nonprofit organization developing an innovative mobile platform that empowers both consumers and nonprofit organizations to amplify their impact.
Our experienced team, with a proven track record in building successful nonprofit initiatives, is focused on creating cutting-edge technology solutions that enhance donor engagement and streamline operations for nonprofits.
Chief Marketing Officer,
Founding Team
«POMOSCH» ; «ПОМОЩЬ»
Jan 2019 — Present
Moscow, Moscow City, Russia
In 2020, I co-founded “POMOSCH” — a nonprofit mobile app making targeted and transparent aid accessible across Russia. What began with a small, passionate team became one of the country’s most recognized social initiatives, powered by community, technology, and culture.
Key Achievements:
Launched and scaled the app to 150,000+ users in 67 cities, raising $3M+ for social causes.
Produced 100+ video projects and executed 8 campaigns, reaching 100M+ people organically.
Secured 150+ media features, making POMOSCH one of the most visible nonprofit tech projects in Russia.
Built partnerships with Perekrestok, PUMA, P&G, Gallery, and OneTwoTrip.
Role Highlights:
Led brand development, marketing, and creative concept execution from inception.
Directed app design, visual identity, and communication strategy.
Spearheaded fundraising, partner activations, and community engagement.
Oversaw a multidisciplinary team and managed contractors, agencies, and opinion leaders.
Creative Director
Secret Walls
Sep 2015 to Nov 2021
Moscow, Moscow City, Russia
In 2015–2017, I launched and scaled Secret Walls in Russia — the global live-art battle platform where underground creativity collided with international brand culture. My role combined creative direction, brand partnerships, and full-cycle marketing strategy.
Key Achievements:
Introduced Secret Walls to the Russian market and secured collaborations with adidas Originals, Reebok, Nike, Puma, Vans, Jack Daniel’s, Sailor Jerry, Montana Cans, Casio G-SHOCK, Espolon, Street Beat, Viber, and others.
Produced landmark cultural activations: Secret Walls x Montana Cans at Faces&Laces Festival 2016, Secret Walls x Reebok On the Courts, and adidas Originals SUPERFINALS.
Organized high-profile projects such as Secret Walls x CASIO G-SHOCK competitions at Faces&Laces and a major festival collaboration with Sailor Jerry.
Delivered 30+ brand partnerships and cultural activations that connected underground art with commercial brands, engaging thousands of participants and audiences.
Role Highlights:
Directed brand activations, creative concepts, and campaign execution end-to-end.
Led cross-functional teams, partner negotiations, and client presentations.
Oversaw ATL & BTL initiatives, budget management, and reporting.
Developed advertising and communication strategies tailored for youth and street culture audiences.
Chief Creative Officer
Dom Kultur
May 2019 to Jul 2020
Moscow, Moscow City, Russia
As Brand & Marketing Lead at Dom Kultur, I managed strategic and tactical brand operations for one of Moscow’s most vibrant cultural spaces — merging art, community, and commercial partnerships into a single platform.
Key Achievements:
Developed and executed integrated marketing strategies that elevated the project’s visibility and cultural relevance.
Produced and orchestrated cultural events of various scales, attracting diverse audiences and commercial partners.
Delivered collaborations with brands and institutions including Bombay Sapphire, Absolut, Electra, Maison Margiela, Esquire, Nike, Levi’s, the Museum of Cosmonautics, the Pushkin Museum, Moscow Museum of Modern Art (MMOMA), Multimedia Art Museum Moscow (MAMM), artist collective Low Bros, and Sobeckis.
Secured long-term partnerships and partner integrations that expanded Dom Kultur’s reach and impact.
Designed compelling presentations and successfully pitched concepts to agencies, investors, and clients.
Role Highlights:
Directed creative and marketing teams, overseeing workflows and performance.
Crafted advertising concepts and partner activations tailored to cultural audiences.
Managed budgets, financial planning, and reporting processes.
Collaborated with contractors and agencies through detailed creative briefs and cross-team coordination.
Conducted data analysis and tracked performance metrics to optimize project outcomes.
Independent Consultant
Jan 2009 to Feb 2024
As an independent consultant, I partnered with global consumer brands to design creative concepts, marketing strategies, and cultural activations — helping them connect with audiences through distinctive campaigns and special projects.
Collaborations included: Vans, Nike, adidas Originals, Hikes, Reebok Classic, Puma, Levi’s, Jack Daniel’s, Jameson, Burn, Sailor Jerry, Davidoff, Montana Cans, Mates, Bombay Sapphire, Pabst Blue Ribbon, Société Générale, Espolòn, Casio G-SHOCK, Nokia, Viber, Street Beat, Quiksilver, JNBY, Kangol, and Absolut.
© 2025 Masha Vdovina | Selected works are presented for portfolio reference only. All rights remain with their respective owners. Design: Katya Makarovskaia
Impressum