Help: Global Charity Platform

POMOSCH

Secret Walls

Hikes

Dom Kultur

Low Bros: Art Exhibition

Jack Daniel’s

Intermigro

Apollo

bELOKUR

Mates

Independent Consultant

Talks & Lectures

2024 — 2025

app for targeted and transparent help

2019 — 2025

non-profit mobile app & charity platform

2015 — 2021

the world's premier competitive live art event 

2023 — 2024

outdoor footwear brand

2019 — 2020

cultural space & community

2019

art exhibition in Dom Kultur for Bombay Sapphire

2018

marketing strategy for brown-forman

2025

digital relocation platform

2025

next-generation wellness brand

2021 — 2025

outdoor footwear brand

2020

restaurant project

Help: Global Charity Platform

POMOSCH

Secret Walls

Hikes

Dom Kultur

Low Bros: Art Exhibition

Jack Daniel’s

Intermigro

Apollo

bELOKUR

Mates

2024 — 2025

app for targeted and transparent help

The first app made for targeted and transparent help.

Brand development, Creative strategy, Creative Direction, Market research, 
GTM strategy design, Product positioning, Social impact strategy, Non-profit innovation, US market launch.

back

Help: Global Charity Platform

POMOSCH

Secret Walls

Hikes

Dom Kultur

Low Bros: Art Exhibition

Jack Daniel’s

Intermigro

Apollo

bELOKUR

Mates

2024 — 2025

back

app for targeted
and transparent help

The first app made for targeted and transparent help.

Brand development, Creative strategy, Creative Direction, Market research, 
GTM strategy design, Product positioning, Social impact strategy, Non-profit innovation, US market launch.

back

view the project

swipe right

back

Help: Global Charity Platform

POMOSCH

Secret Walls

Hikes

Dom Kultur

Low Bros: Art Exhibition

Jack Daniel’s

Intermigro

Apollo

bELOKUR

Mates

2019 — 2025

non-profit mobile app & charity platform

POMOSCH is the world’s first mobile app for targeted, transparent help — 
a project that embodies the spirit of a new era and connects generations.

Led Project & Marketing Strategy, Brand creation, and Creative Direction for 
a leading charity platform. Oversaw multi-channel campaigns, documentary productions, and cultural events. Built and managed the core team while driving brand growth and large-scale social impact initiatives.

back

Help: Global Charity Platform

POMOSCH

Secret Walls

Hikes

Dom Kultur

Low Bros: Art Exhibition

Jack Daniel’s

Intermigro

Apollo

bELOKUR

Mates

2019 — 2025

back

non-profit mobile app &
charity platform

POMOSCH is the world’s first mobile app for targeted, transparent help — 
a project that embodies the spirit of a new era and connects generations.

Led Project & Marketing Strategy, Brand creation, and Creative Direction for 
a leading charity platform. Oversaw multi-channel campaigns, documentary productions, and cultural events. 
Built and managed the core team while driving brand growth and large-scale social impact initiatives.

back

view the project

back

Help: Global Charity Platform

POMOSCH

Secret Walls

Hikes

Dom Kultur

Low Bros: Art Exhibition

Jack Daniel’s

Intermigro

Apollo

bELOKUR

Mates

2015—2021

the world's premier competitive live art event 

Secret Walls is the world's premier competitive live art event - the battleground where artists of all kinds come to test their skills and show off their style.

Market launch in Moscow, Сultural partnerships, Сreative direction, Full-cycle brand & communication strategy, Iconic brand collaborations, Offline & Online events (more than 60), Community building, Uniting artists.

back

Help: Global Charity Platform

POMOSCH

Secret Walls

Hikes

Dom Kultur

Low Bros: Art Exhibition

Jack Daniel’s

Intermigro

Apollo

bELOKUR

Mates

2015—2021

back

the world's premier
competitive live art event

Secret Walls is the world's premier competitive live art event — the battleground where artists of all kinds come to test their skills and show off their style.

Market launch in Moscow, Сultural partnerships, Сreative direction, Full-cycle brand & communication strategy, Iconic brand collaborations, Offline & Online events (more than 60), Community building, Uniting artists. 

back

view the project

back

Help: Global Charity Platform

POMOSCH

Secret Walls

Hikes

Dom Kultur

Low Bros: Art Exhibition

Jack Daniel’s

Intermigro

Apollo

bELOKUR

Mates

2023—2024

outdoor footwear brand

Hikes is accessible, technology-infused footwear made for urban life and adventures on the road.

Brand platform & positioning, marketing strategy, advisory & consulting, campaign photography, visual storytelling.

back

Help: Global Charity Platform

POMOSCH

Secret Walls

Hikes

Dom Kultur

Low Bros: Art Exhibition

Jack Daniel’s

Intermigro

Apollo

bELOKUR

Mates

2023—2024

back

outdoor footwear brand

Hikes is accessible, technology-infused footwear made for urban life and adventures on the road.

Brand platform & positioning, marketing strategy, advisory & consulting, campaign photography, visual storytelling.

back

view the project

back

Help: Global Charity Platform

POMOSCH

Secret Walls

Hikes

Dom Kultur

Low Bros: Art Exhibition

Jack Daniel’s

Intermigro

Apollo

bELOKUR

Mates

2019 — 2020

cultural space & community

A cultural and culinary hub where young talents and groundbreaking ideas in culture, food, and music converge under one roof.

Brand & marketing leadership, cultural event strategies, creative partnerships, community building, collaborations with leading institutions, creative direction.

back

Help: Global Charity Platform

POMOSCH

Secret Walls

Hikes

Dom Kultur

Low Bros: Art Exhibition

Jack Daniel’s

Intermigro

Apollo

bELOKUR

Mates

2019 — 2020

back

cultural space
& community

A cultural and culinary hub where young talents and groundbreaking ideas 
in culture, food, and music converge under one roof.

Brand & marketing leadership, cultural event strategies, creative partnerships, community building, collaborations with leading institutions, creative direction.

back

view the project

back

Help: Global Charity Platform

POMOSCH

Secret Walls

Hikes

Dom Kultur

Low Bros: Art Exhibition

Jack Daniel’s

Intermigro

Apollo

bELOKUR

Mates

2019

art exhibition in Dom Kultur for Bombay Sapphire

Bombay Canvas x Low Bros is an initiative by the multi-format space Dom Kultur and the brand Bombay Sapphire, which for many years has been supporting the growth of young artists and designers around the world.

Market concept & event design, artist curation & logistics (bringing in Low Bros), conceptual development, event organization, public relations & media coverage, on-site activation and brand-artist integration.

back

Help: Global Charity Platform

POMOSCH

Secret Walls

Hikes

Dom Kultur

Low Bros: Art Exhibition

Jack Daniel’s

Intermigro

Apollo

bELOKUR

Mates

2019

back

art exhibition in Dom Kultur for Bombay Sapphire

Bombay Canvas x Low Bros is an initiative by the multi-format space Dom Kultur and the brand Bombay Sapphire, which for many years has been supporting the growth of young artists and designers around the world.

Market concept & event design, artist curation & logistics (bringing in Low Bros), conceptual development, event organization, public relations & media coverage, on-site activation and brand-artist integration.

back

view the project

back

Help: Global Charity Platform

POMOSCH

Secret Walls

Hikes

Dom Kultur

Low Bros: Art Exhibition

Jack Daniel’s

Intermigro

Apollo

bELOKUR

Mates

2018

marketing strategy for brown-forman

Jack Daniel’s — the iconic American whiskey brand.

Marketing strategy development for the Russian market with a focus on rejuvenating the brand’s audience, followed by implementation support and participation in execution.

back

Help: Global Charity Platform

POMOSCH

Secret Walls

Hikes

Dom Kultur

Low Bros: Art Exhibition

Jack Daniel’s

Intermigro

Apollo

bELOKUR

Mates

2018

back

the iconic American
whiskey brand

Marketing strategy development
for the Russian market with a focus
on rejuvenating the brand’s audience, followed by implementation support and participation in execution.

back

view the project

back

Help: Global Charity Platform

POMOSCH

Secret Walls

Hikes

Dom Kultur

Low Bros: Art Exhibition

Jack Daniel’s

Intermigro

Apollo

bELOKUR

Mates

2025

digital relocation platform

Intermigrois a digital platform for relocation and integration in Germany, making complex processes simple and transparent.

Brand platform development including vision, mission, values, and positioning. Created the brand’s strategic foundation, messaging, and communication framework to launch and scale in the German market.

back

Help: Global Charity Platform

POMOSCH

Secret Walls

Hikes

Dom Kultur

Low Bros: Art Exhibition

Jack Daniel’s

Intermigro

Apollo

bELOKUR

Mates

2025

back

digital relocation platform

Intermigro is a digital platform for relocation and integration in Germany, making complex processes simple and transparent.

Brand platform development including vision, mission, values, and positioning. Created the brand’s strategic foundation, messaging, and communication framework to launch and scale in the German market.

back

view the project

back

Help: Global Charity Platform

POMOSCH

Secret Walls

Hikes

Dom Kultur

Low Bros: Art Exhibition

Jack Daniel’s

Intermigro

Apollo

bELOKUR

Mates

2025

next-generation wellness brand

Next-generation wellness brand

Brand platform creation, positioning, and messaging framework. Development of brand mythology and communication strategy. Go-to-market planning for the US launch, including audience segmentation, сategory creation strategy.

back

Help: Global Charity Platform

POMOSCH

Secret Walls

Hikes

Dom Kultur

Low Bros: Art Exhibition

Jack Daniel’s

Intermigro

Apollo

bELOKUR

Mates

2025

back

next-generation
wellness brand 

Brand platform creation, positioning, and messaging framework. Development of brand mythology and communication strategy. Go-to-market planning for the US launch, including audience segmentation, сategory creation strategy.

back

view the project

back

Help: Global Charity Platform

POMOSCH

Secret Walls

Hikes

Dom Kultur

Low Bros: Art Exhibition

Jack Daniel’s

Intermigro

Apollo

bELOKUR

Mates

2021 — 2025

fashion brand

bELOKUR is a men’s and women’s clothing brand creating pieces with timeless relevance.

Creative direction, development and photography of brand campaigns, visual storytelling, and brand communication support.

back

Help: Global Charity Platform

POMOSCH

Secret Walls

Hikes

Dom Kultur

Low Bros: Art Exhibition

Jack Daniel’s

Intermigro

Apollo

bELOKUR

Mates

2021 — 2025

back

fashion brand

bELOKUR is a men’s and women’s clothing brand creating pieces with timeless relevance.

Creative direction, development and photography of brand campaigns, visual storytelling, and brand communication support.

back

view the project

back

Help: Global Charity Platform

POMOSCH

Secret Walls

Hikes

Dom Kultur

Low Bros: Art Exhibition

Jack Daniel’s

Intermigro

Apollo

bELOKUR

Mates

2020

restaurant project

Mátes is an urban project created by friends and for friends — a community of diverse yet like-minded people.

Concept development including brand platform, branding (in collaboration with a designer), and marketing strategy, followed by execution of the first campaigns and launch support.

Help: Global Charity Platform

POMOSCH

Secret Walls

Hikes

Dom Kultur

Low Bros: Art Exhibition

Jack Daniel’s

Intermigro

Apollo

bELOKUR

Mates

2020

back

restaurant project

Mátes is an urban project created by friends and for friends — a community of diverse yet like-minded people.

Concept development including brand platform, branding (in collaboration with a designer), and marketing strategy, followed by execution of the first campaigns and launch support.

back

back

Creative concepts, marketing strategies, and cultural activations 
for leading international brands. Projects included campaign design, special projects, and audience engagement initiatives.

Collaborations:
Société Générale, Nike, adidas Originals, Reebok Classic, Puma, Vans, Levi’s, Jack Daniel’s, Jameson, Sailor Jerry, Bombay Sapphire, Espolòn, Montana Cans, Casio G-SHOCK, Nokia, Viber, Street Beat, Quiksilver, Kangol, Absolut, Finlandia, Hikes, Burn, Pabst Blue Ribbon, JNBY.

Independent Consultant

Talks & Lectures

Invited speaker and lecturer on brand strategy, creative direction, and cultural projects. Delivered lectures and workshops at leading educational platforms, including:

Опытным путём (creative school), British Higher School of Art and Design, National Research University Higher School of Economics (HSE)

Independent Consultant

Talks & Lectures

Works

© 2025 Masha Vdovina | Selected works are presented for portfolio reference only. All rights remain with their respective owners. Design: Katya Makarovskaia

Impressum